“Let the beauty we love, be what you do.” — Rumi
The following are keys to creating, producing and promoting your conscious business:
1. Do what you love to do. Most millionaires become successful doing what they love. It may take time for you to figure out what you love to do, and to figure out how you are going to make money at it, but be patient, it will come. I loved to read spiritual books, meditate, and contemplate. I wondered how I could make money at that. But along with that, I went to workshops, conferences, and spiritual events. I enjoyed them so much, I ended up producing events myself!
2. Volunteer at what you love to do. It will either work into a job, and if not, you will get great experience from it. After spending years attending conferences, I began to volunteer at them, and the volunteering gave me the experience to produce my own conferences.
3. Get to know the experts in your field. I got to know them by volunteering and attending events, so that when I did my own, I knew who to call on for advice. I got to know authors and speakers, so it was easier to approach them for my own events. Find a way to co-create with them, or offer your services in some way. If you get a chance to sit down with them or eat with them, do so. Many of them are very willing to talk with you, and share their information. Ask or affirm that you will always be in the right place, at the right time, and that you will connect with the right people who will help you with your business, or have information that you can use — and you will!
4. Start making a name for yourself in your chosen field. Always bring business cards and flyers wherever you go. Join networking groups — and network, network, and network! Utilize social networks like Facebook and Twitter, for they are invaluable for networking, and free to boot! Have fun at it, make friends, create conscious liaisons. When you are having fun, the business will follow. Don’t focus on selling people something. Get to know them, and make doing business with them a byproduct, not a priority.
5. Check out what other people in your field are doing. Always be willing to align with them and co-create with them. There is no such thing as competition. We are all in this together. My college marketing books say that two hot dog stands next to each other do a better business than one alone. This is why all the car dealers are located near each other! Competition is good for you, because it keeps you on your toes. It gives you ideas for your own business that you wouldn’t have thought of on your own. Minds joined together are much better than one alone.
6. Create a vehicle to do what you want to do. I wanted to hear speakers and to go to workshops, so I hosted them myself. Now I get paid to do what I love to do! At first it was totally a labor of love, and a learning experience. I wanted to learn A Course in Miracles, so I produced events with Course in Miracles authors and teachers.
7. Get to know your market, your speakers and your topics so you can approach them in creative ways. Don’t always go in the front door; go in the side door with inside information. I knew that Marianne Williamson normally came home to Houston for Thanksgiving every year, so I asked her if she would be willing to do a speaking engagement at our new Unity Church in Wimberley, in the Austin, Texas, area, on the Sunday after Thanksgiving — and she said yes! Use the internet to research your topic, person or market. Find people who know, and ask them. Don’t be afraid to ask, because people love to talk about their business or craft. Always research and extensively study everything before you launch a project. It gives you the inside edge.
8. Timing is everything. If you are in a dead-end job, and dislike it, remember that you are always where you are supposed to be. Use that time to do research and study up on what you really want to do. If you have a dream, have faith that it will come to fruition, when the universe and you are ready. If you push, and try to force it, and the timing is off, it will not work. Wait until it flows.
9. Stay true to your purpose. Let the universe know that you are serious. I had a huge business in Houston — Rose Girls selling roses in the nightclubs and restaurants. I had no idea that would be my business; all I knew was that I wanted to have my own business. I was working temp jobs, and while I was offered several excellent permanent jobs, I refused to take any of them because I kept foremost in my mind that what I really wanted was to create and maintain my own business. Due to my focus, it eventually happened!
10. Don’t get discouraged. If you are in the “void” or are in a down time, know that it won’t last. Use that time to study, take classes, or rest. If you just don’t know what you are to do, or what direction to take, then don’t do anything. If you have two choices and you don’t know which one to take, don’t take either. If it’s your right livelihood, you will know it. You won’t have to wonder, “Should I do this, or that?” The right thing will manifest at the right time, and you will know it! Sometimes we can take a temporary step that will help us along the way to our desired purpose. That is okay, and sometimes it can be very helpful. Just recognize it and appreciate it for what it is — a stepping stone, and a temporary gift!
11. Create a win-win for everyone. What you give always comes back to you. Figure out ways you can partner with people. Relationship Marketing is the new buzzword. Share booths at expos, cross promote, form promotional partnerships. Advertise other people’s events in exchange for them advertising yours. Be generous. I produced my events at a church that I wanted to see flourish, and when it flourished, so did I.
12. Have faith that everything will always work out for the best. If there’s a will there’s always a way. Take that first step. In the movie FLASH DANCE, the heroine asked the owner of the mill how he became so successful. His answer was, “I just closed my eyes, took a deep breath, and I jumped.” There will never be any upfront guarantees. Just know that if you want it, it is your calling, and if your every desire is to do it, then it is what you are supposed to do. You will always be given the means and wherewithal to do it. Just take a deep breath, close your eyes and jump!
“Make visible what, without you, might have never been seen.” — Robert Breeson