Lori Palm is the CEO of Core Passion Inc. A lifelong entrepreneur, Lori is a modern-day muse inspiring passion, purpose and possibilities to fuel success for individuals, business owners, and organizations. In 2003, Lori created the Core Passion® Assessment. This groundbreaking, validated, on-line self-assessment is used to discover the essence of the inner driving forces that drive everything you do. Lori's diverse business experience includes earning a degree in Social Work from the University of Minnesota, achieving a Series 7 License in financial services, creating and owning both a music studio and speakers' bureau, and launching an ostrich ranch. Utilizing her vast knowledge and understanding of Core Passion®, Lori guides people and businesses to discover and ignite their passion and develop plans that turn burning desire into gold.