Yoga Aid Foundation announces 24-hour global yoga challenge


International nonprofit to host 200 events in 20 countries during 24 hours–donating 100% of money raised

Yoga Aid Foundation, an international nonprofit that raises funds for charities through philanthropic yoga events, recently announced that it will host the first-ever, one day, around-the-world yoga tour benefiting 15 humanitarian-based charities internationally. On September 9, The Yoga Aid World Challenge will unite yogis around the globe in an effort to raise 1 million with 100 percent of the proceeds going directly to the selected charitable organizations.

Starting in Sydney, Australia, the 24-hour yoga relay will travel around the world and end at sundown in Los Angeles. The Yoga Aid challenge will bring together renowned teachers, studios and students in over 20 countries, creating a united community, while focusing on raising money for charity. During these events, yoga participants will embark on a two-hour yoga practice as a way to celebrate the funds they raised for the charity partners.

Unlike any other event, all expenses are supported privately – ensuring 100 percent of donations go straight to the charities.

The Yoga Aid Challenge supports select charities in each country. This year, the Yoga Aid Challenge has chosen four charities that all embrace the power of yoga to support the USA leg of the world relay:

  • Off the Mat, Into the World
  • The Africa Yoga Project
  • Ganga Action
  • Yoga Across America

“The Yoga Aid family is calling on the entire international yoga community to band together and help us host at least 200 events in 20 countries and raise more than $1 million for charities during the 2012 Challenge,” said Clive Mayhew, co-founder of Yoga Aid Foundation.  “We could not be more excited for the 2012 Yoga Aid World Challenge, as we hope to raise more money through yoga than ever before.”

Those individuals who are inspired by The Yoga Aid World Challenge are encouraged to sign up and become Community Ambassadors. Ambassadors bring The Yoga Aid World Challenge home to their communities by creating, organizing and hosting a local event, whether the venue be a nearby park, studio or community center. Furthering Yoga Aid’s commitment to giving, the Foundation will provide all of the necessary event tools and funding for the creation of any local event scheduled during the 24-hour global yoga-relay on September 9.

“The Yoga Aid World Challenge is more than just our way to give back – it is an international charitable platform uniting all yogis for the greater good and activating a sense of joy in giving back to the world,” said Eriko Kinoshita, co-founder of Yoga Aid Foundation.

For more information on Yoga Aid or to become a Community Ambassador, please visit


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