Amber Annette, a wife and mother of four who possesses an uncanny ability to shed light on how to move forward in business and discover entrepreneurial opportunities, is one of the most dynamic intuitives to blossom in the Twin Cities.
She arrived in full view of The Edge magazine with a single phone call, telling us that she wants to help us — and all of the businesses that our publication supports in the Upper Midwest. She quickly got to work. An hour-long meeting to “soulstorm,” rather than brainstorm, new avenues for The Edge became a three-hour session. Her inspiration led us to schedule the launch of The Edge Business Network, a monthly networking gathering for all Edge advertisers, on January 7, and the first Wednesday of each month thereafter. Amber will host the events and offer support for participants who are seeking new ways to promote their practices and better market their approaches.
She also will host the free podcast “Edge Intuitive Business Guidance” from 5-6 p.m. on the first Monday of each month (debut on January 5 at Blogtalkradio.com/edgemagazine or 714.364.4750) in which she will give channeled messages to callers on “new ways to kick start your soul and ignite your business.”
Amber’s personal business, Your Intuitive CEO, makes use of her 15 years of experience in financial management, business strategy and public speaking by helping business owners and entrepreneurs tap the greater potential that exists within each of them. She offers a vision on client growth and retention, sales, marketing, advertising, business and office management, employee relations and much more.
“I am not a coach,” she says. “I am not a consultant. I am a results creator. That means I come in, get you to your goal, and give you all of the tools you need for you and your business to thrive.”
All this from someone who always wanted to be an actress.
“I always saw myself on a stage, as far back as I can possibly remember,” Amber says. “So every time I do a group reading I feel like that’s the stage that I was envisioning. I’ve always seen it, my entire life.”
The Alexandria, MN, native took time out of her always-busy schedule to speak with The Edge about her gifts of mediumship and intuition and her desire to help others awaken to the gifts they all have within.
Let’s start at the beginning. What is your earliest memory of what could be considered a metaphysical experience? Did you have any as a child?
Amber Annette: Yes. When I was so little it was so scary. It was very scary. It was always just activity in my bedroom. I can remember being 4 or 5 years old, and I saw what I thought were ghosts. I never use that word anymore. What I thought were ghosts in my room were actually just angels or Spirit — whatever label you want to put on it. But I was just terrified.
I fought with my parents for so long, because I was so scared. We were Catholic, and when my mom asked me about it, she ended up making me go see a priest. It was really traumatic, not a pleasant experience based on the Catholicism in our family.
I don’t really remember anything later, including when I had my first two children, but Spirit came through strongly with my two youngest ones. In August 2007, I had a baby and within a couple weeks of him being born, his late grandfather, my husband’s dad, stepped forward. Again, I was very scared of it. I didn’t understand. I have always been brave, but this was really scary to me. When I had my youngest son in December 2013, Spirit came through again a couple weeks after he was born. This time, I just told myself, “I’m not going to be scared of it this time. This is happening for a reason.”
What led to the launch of your business, Your Intuitive CEO?
AA: I started realizing that a lot of the people coming to me were entrepreneurs who were not quite sure where they were headed with the business that they had or what they should be doing or shouldn’t be doing career-wise. It wasn’t just people looking to connect with a past loved one. These people were looking to connect on a soul level with what they should really be doing in their professions, and I started seeing that the information coming through me from Spirit was just really spot on. It really resonated with my clients.
Then it just kind of hit me. I have the ability to take my 15 years of business experience and combine it with my mediumship to give these tailored, detailed instructions to people on how to either grow their business or start a business, or just figure out who they are and what they are going to be when they grow up. Maybe it’s even just encouraging them to go a new direction and to look at something they have never looked at before.
Every session is truly unique. A woman I met with today had a business but she doesn’t really know where to go next. By the end of our session, we had created almost a whole new brand, a whole new image for her, a whole new business for her combining a few things about who she is, what she is all about and the work that she has done in the past. When we finished, she was in tears because she was so excited to get started and get going.
That’s why I really like to think of what I do as a soulstorming session instead of a brainstorming session. We are really soulstorming to figure out: Where are you headed? Where should you be headed? What is the right path for you? What is going to make you get out of bed every day and jump up to do the work that you came here to do?
Are you connecting with the soul’s passion of what your clients came here to do?
AA: I am going to say yes to that. I think it is also what’s going to lead them to that direction. Sometimes people just need to be inspired. Sometimes people need to have that fire lit underneath them, and I feel like I am the fuel for that. I get them excited to either do something new or find a way to bring new vibrancy and new color to what they are already doing. Sometimes it’s a matter of getting their soul aligned with what they should be doing.
It’s easy to get off track. sometimes. I don’t have to come in and spend a lot of time. I look at the obstacles and the barriers to getting where someone needs to be. All I have to see is what is out there for your highest good, what’s out there for the highest good of your business, and then I just tap into Spirit and say, “How can we go get that together for you?”
Do you still work as an intuitive and medium helping individuals connect with people who have passed over?
AA: Yes. About 50 percent of my time is spent either working with an individual or doing group/private party readings, and then about 50 percent of my time is spent doing intuitive business guidance.
Did you ever imagine that you would be where you are at this moment?
AA: Absolutely not (laughing). I’ve always had the spirit of an entrepreneur. I have a hard time sitting inside a box that somebody tells me I need to sit in. I don’t just think outside the box. I don’t want to be in the box at all. I have my own ideas and I’ve always just wanted to figure out how I was going to do it for myself and make my own hours and make my own rules. Now that I’m doing it, I feel very blessed.
I have never been so happy in my entire life. I don’t think I have ever been such a good wife, and naturally, I am a better mom because of it. I like to have my hands in everything with everyone. I tend to thrive in chaos, and our family life is pretty chaotic, so luckily it’s working so far. My husband is super supportive. He is a great dad and husband, so I am lucky to have his help and support.
What does your husband think of your intuitive shift in your life?
AA: I couldn’t ask for more. He encourages it. Sometimes men don’t always say exactly what they think or feel, but I know he is proud. He has no problem telling his friends and family. He really trusts that I know what I’m doing and it’s going to work out. Now that we’re in the metaphysical world, we talk about rocks and crystals, but, I’m telling you what, he’s my rock, absolutely 100 percent.
What is a single piece of advice you could offer small business owners who are struggling to succeed.
AA: Don’t shut down. Reach out to like-minded businesses. Reach out to friends and family. The more you generate awareness about who you are, the better. Find a networking group or support group. Find that original fire within you that you had when you started your business. Get back in touch with that and if you can’t find it, there are people like me — coaches and consultants — who can help you find that passion again.
The Edge is an umbrella organization that helps a lot of small businesses reach out and communicate with the public. What led you specifically to the Edge?
AA: There is nothing else like it in Minnesota. It really holds the energy and offers the information that needs to be shared, and it’s just needed by others in the community — for those who are just awakening or those who are wide awake. I just felt like I was drawn towards wanting to bring more awareness to The Edge, to help it grow. Once I started talking to Cathy, I heard loud and clear that I could help bring more public awareness about the Edge magazine and its website.
Anytime I feel like there’s a way to grow something, or a need to bring new light to something, I want to be a part of it. That’s why I always say that I am an entrepreneur addict. As soon as somebody has an idea about a business, I want to help grow it and let other people know about it. I tap into the life energy that is needed to pull it all together.
Since coming on board as an intuitive advisor to the Edge you sparked several new projects that are planned for 2015 including the Edge Business Network. What was the intention behind this event and what do you hope it will provide Edge advertisers?
AA: A lot of small businesses are facing the same challenges: How do I attract new clients? How do I receive new clients? Where should I be spending my marketing and advertising dollars? How do I create new referrals? Business owners don’t have a lot of time to do marketing activities, so the idea behind The Edge Business Network group is to have a designated place once a month where you can go and be with your peers and create new relationships and new referral opportunities, as well as get other ideas on how to overcome those challenges that most entrepreneurs face on a day-to-day basis.
You will be hosting your own podcast in January as a part of Edge Talk Radio. What do you plan to offer listeners?
AA: The first part of the podcast will be a little bit about what’s going on in the small-business environment and I’ll be offering some tips and tricks and different ideas that Spirit provides in general for all business, for all listeners. The last half of the show will be open for entrepreneurs and small business owners to call in for career advice and guidance around business. I will offer an on-air reading to those interested in it.
What do you have planned personally for 2015 beyond your work with The Edge and other small businesses?
AA: Oh, I have lots of projects! I am hoping to launch a deck of intuitive business Tarot cards in 2015. I’m also working on some larger charity events by presenting dinner and a medium. Proceeds will go to the charity, and participants will receive dinner while I do a group reading. I’ll take an individual from each table and offer insights on what I receive for them.
During my very first group reading that I did, this message came through, “Be the good. Be the Light.” And that really stuck with me. I even use it now on my business cards and on my website for my individual and private group readings. When those kinds of things come through, it’s great. Most of the time people are coming for the experience of just being in the room and watching other people have a reading and hoping that they will get a reading themselves.
I hope in the future to get to a place where I am able to channel bigger messages for larger groups of people.